When we think of popular social media platforms, we are naturally drawn to the likes of Facebook, Instagram and Twitter. 

Perhaps we might add TikTok into that equation now, due to the rise of short, fun videos that capture our short attention spans - not forgetting its influence on the rise of vid...

Today we’re going to be discussing the power of email marketing, what it can do for your business, and more! 

You might have had negative experiences and feedback when it comes to emails. But we want to help change that narrative for you. After all, email marketing is so much more than simply spamm...

Veganuary. Valentine’s Day. Pancake Day. Mothers Day. Easter. Star Wars Day. Fathers Day. World Chocolate Day. Summer Holidays. Back to School. Halloween. Black Friday. Christmas. New Year’s Eve. 

We can all agree that these are pretty important, recognisable dates, taken from each month throughout...

Is there anyone who knows your business better than you do? Probably not. 

As a business owner, you have a wealth of knowledge and a niche understanding of your business - it’s up to you to educate and share that with the world! 

Today we’re going to be exploring the business blog basics - what yo...

Content is everywhere. But what about engaging content? 

We are all daily consumers of great content across a number of platforms, but as producers, it’s not always easy to hold the attention of your audience. You don’t want to let your competition take front and centre in your prospect’s minds - y...

Imagine an immersive, 3D world. A shared online space, representing the future of the Internet. The potential, the possibilities of a virtual environment.

But wait, haven’t you heard? The truth behind this is that you don’t really have to imagine anymore. 

The reality is, we’re one step closer ...

Instagram is quickly becoming a platform for video - it is even anticipated to step away from being a ‘photo sharing app’ entirely. But for the time being, as the app continues to introduce new video features, they are often difficult to distinguish between and to understand their different function...

Have you heard the news?

Head of Instagram, Adam Mosseri, has described some of the recent changes to the app, with a BIG change that includes the move away from photo sharing in favour of video content. 

But why?

Upon seeing the recent successes of TikTok and YouTube, and in an attempt to adapt ...

S-E-O. Search Engine Optimisation. 

Simple enough right? Optimise your online presence to get found on Google, increase your traffic through search engine results. 

As Google searches are always evolving, it’s important that your content evolves with it. But it’s not as complex as it sounds, and t...

We all know that different social platforms are great for different reasons, so which one should you be using? Social media isn't one size fits all! 

How can you reach your audience differently on different platforms? 

If you’re new to us here at Tide 55 - hi! We want to help you get the most out ...

How do you know what's best? 

We consume endless amounts of content everyday, there’s no doubt about it. With all this endless consumption, you start to develop your own ideas about social media and what it can do for you. You want fun posts, extensive videos, ebooks - the lot! 

But is this benefi...