7 Reasons To Use Instagram For Your Business in 2021

With over 1 billion active users, Instagram is the place to be for businesses. No matter your business, industry or service, Instagram can benefit your business for many reasons.

In this blog, we will share just 7 of our top reasons to get on the 4th most used social media app (if you’re not already!)

1. The value of visual

Visual content has the most impact, with it being our most dominant sense. We process visual content 60,000 times faster than text and retain 80% of what we see compared to just 20% of what we read. You can't argue with that, can you?

Video content is one of our favourite things here at Tide 55, here are 3 reasons you should include video in your content. 

2. Build a community

Having your business on Instagram can help you to build connections and network with your target audience. It is a fantastic way to get talking and build relationships with other people and businesses in your industry, as well as potential customers.

3. Drive traffic to your website

Social media is great in gathering traction and an easy way to direct people quickly and easily to your website. After all, in this day and age, most of us search for businesses on social media before buying a product or service. It helps to show professionalism, build trust and help convert potential customers/leads.

4. User-generated content

Something that Instagram is AMAZING for. Get your customers to use a hashtag or tag you in their pictures using your product/service and that is then perfect content for you to share and engage with.

5. Queen of engagement

Instagram is the queen of engagement. Utilising the multiple forms of content (feed, reels, IGTV and stories), you can interact with your audience and get them engaged through your content, easier than any other social platform.

Having an engaged audience helps your community to keep growing, which in turn can lead to more website visits, sales and enquiries.

6. Increase brand awareness & sales

If for nothing else, you should have an Instagram business page to increase brand awareness. The more people that you can reach and get your name in front of, the better.

However, this can often lead to more sales. Whether that be through IG shop where you can tag your products directly, or from people contacting you via Instagram or even people looking through or finding you on Instagram and then going through to your website to purchase.

7. Have a bit of fun

This should actually be number 1 in our eyes. If you’re having fun, it's likely your followers are having fun too (hopefully, at least). And, social media is becoming more and more fun over time with memes and videos focusing on humour to attract and engage people.

This is a place to show your brands personality. Show your audience who you really are, the faces behind the brand, behind the scenes and all the little things that people wouldn’t normally see!

There are many other reasons why Instagram is a great place for any business and it is ever-growing. With new features constantly being added and more and more people using social media than ever, if you want to be where your audience is, it's very likely they are on Instagram!

If you struggle to keep up with social media (as well as, you know, actually running your business), get in touch and let us discuss how we can help!